Maintain a Consistent Marketing Strategy
Consistency is key, always. If you’re familiar with inbound marketing, you know that it is a marathon, not a sprint.
A home-run marketing strategy doesn’t happen overnight. Take your time to work with your internal marketing team, leverage a marketing agency, and bring in your sales team to develop your goals for the upcoming year.
Start by pulling the team together (virtually works just as well as in person), pouring a cup of coffee, and grabbing a good amount of snacks. Make sure to incorporate the following steps into your strategy workshop:
- Align on goals
- Define target audience and buyer personas
- Build out a Buyer’s Journey and map out content for each stage
- Analyze your competition
- Solidify which marketing tactics you want to focus on
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media
- Conversion Rate Optimization
- Email Marketing
- Paid Media
From there, ensure that your brand messaging is defined and matches exactly what you want to represent—and don’t forget about it. Incorporating your brand’s voice and tone into every piece of content that comes from your organization is crucial, not only to maintain consistency but to strengthen your brand awareness. All of the above strategies help build consistent revenue growth over time.
It’s no secret that consistent revenue growth is important for businesses to succeed. How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth?
Originally published on business2community.com February 17, 2021