Welcome to tta.org

A New Year, A New Plan for Sales

TXConnect Virtual Education Series The inaugural TXConnect Membership Summit one day virtual conference last August continues with a new, ongoing monthly TXConnect Virtual Educational Series providing continued education to registered...

View More

TTA Executive Director Update January 2021

Year in Review 2020 was a year of growth and change for TTA. We launched a new logo and website, rebranding our 115-year-old organization and creating new momentum for the...

View More

Regulatory Update January 2021

By: TTA Regulatory Committee TTA Members Demonstrate Compliance with Texas High-Cost Rules In response to discovery requests filed by the Public Utility Commission of Texas (Commission), TTA member companies filed...

View More

Legislative Update January 2021

By Premier Legislative Consulting The time has come. The legislative session starts next month. And while the run-up to session has been very familiar in some ways, the session itself...

View More

Five Pricing Moves Companies Made in 2020, From Zoom to Peloton

By Nicole Nguyen From free video calling to a $2,495 stationary bike, here’s a look at how companies used pricing to respond to the coronavirus crisis Free Zoom, $13 unlimited...

View More

Why “Flexibility” May be the Least Helpful Thing Companies Can Offer Working Parents Right Now

By Ainsley Harris Companies have piled on the perks for parents who are working from home during the pandemic. They should have been focused on systemic change. Over Labor Day...

View More

The Obstacles to Unlearning

By Barry O’Reilly In my experience working all around the world with executives and teams—from disruptive startups to the Fortune 500—I’ve seen firsthand the struggle both great and growing leaders...

View More

Telecoms Industry Not Expected to Fully Recover Until 2023

By Wei Shi Analyst firm Analysys Mason reckons the telecoms industry will return to modest growth from 2021, but it will take three years for the industry revenue to come...

View More

RDOF Auction Winners: Charter, SpaceX, Windstream, $9.2B for Rural Broadband Awarded

By Joan Engebretson Charter Communications, bidding as CCO Holdings, was the biggest Rural Digital Opportunity Fund auction winner in the measured by number of locations. The cable company won $1.22...

View More

Personalized Marketing Can be Ineffective — and Creepy

Based on the research of Jacob D. Teeny, Joseph J. Siev, Pablo Briñol, and Richard E. Petty Simply having a compelling message isn’t enough. If you scroll through your inbox...

View More