By Liz Willits
During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people.
You can’t just ignore a crisis when it’s affecting your audience. With the outbreak of the 2020 Novel Coronavirus, email communication about the virus skyrocketed.
In fact, 12% of emails sent on March 12, 2020 from AWeber’s email marketing platform talked about Coronavirus and communication about the crisis doubled.
Originally published on business2community.com March 15, 2020