Keynote Address

Overcoming Resistance to Change 

Presented by  Jerry Jellison, Change Management Expert  

Human resistance to change can undermine a company’s ability to quickly adapt to new business challenges and opportunities. The usual solution to any interpersonal problem is said to be communication, but by definition the resisters are saying “no” to the leader’s attempts to educate and persuade. Getting resisters to change requires a different set of tools, not just more and better communication. 

Most leaders attempt to first change people’s thinking in order to change their behavior. That approach doesn’t work with people who are reluctant to change. When you help people take a few behavioral steps in the right direction, they quickly realize: 

  1. The new way isn’t as frightening as they feared; 
  2. It’s easier than they expected; and 
  3. They personally experience how it can benefit their own interests 

In this engaging presentation, you will learn 5 simple and easy to apply techniques that can get even hard core resisters to change despite their doubts and fears: 

  1. Ground Level Language: Will minimize resistance and expedite change. 
  2. Front Load Benefits: Provide incentives during the first and difficult phase of change. 
  3. Ask Before You Tell: Use the 5 WHAT questions to create innovative action plans. 
  4. Make It Easy to Start: Remove small barriers and distractions that create resistance. 
  5. Bamboo Technique: Circumvent resistance and refocus on progressive action. 

You’ll leave the session with a new sense of control—feeling confident of your ability to accelerate changes in their company. 

About Jerry Jellison

Dr. Jerry Jellison has been a full professor of social psychology at the University of Southern California in Los Angeles for over 30 years. He held previous appointments at Duke University, the University of Missouri, and the University of Texas, Austin. Jerry has received multiple teaching excellence awards. His notable courses are Interpersonal Relations and Applied Social Psychology. 

Jerry served as president and now chairman of the board of the 30,000 member USC Credit Union for twenty-three years and helped lead a 200-fold increase in assets from $2 million to over $400 million. This real world experience informs his ideas on implementing change. 

Jerry has been teaching his practical techniques for implementing change to business professionals throughout the world for the past 25 years. He has extensive experience consulting with all levels of management. 

His book, Overcoming Resistance, published by Simon & Schuster, was a Fortune Book Club selection and named a top business book. McGraw Hill published Managing the Dynamics of Change in 2006 and his most recent book, Life After Grad School, was published by Oxford University Press. 

A highly skilled keynote speaker, Jerry has been addressing audiences throughout the world for over 25 years. He has extensive experience connecting with all levels of management from CEOs to front line supervisors and employees. 

Audiences immediately recognize that Dr. Jellison provides substantive new practical ideas and tools, as well as being an engaging speaker. Jerry draws on his academic research and his practical experience leading the growth of a major financial organization. 

The winner of multiple teaching excellence awards, Jerry’s presentations are filled with humor and a phenomenal positive energy. All types of audiences respond to Jerry’s combination of enthusiasm and substance.