By Adam Miller
Meet the experts trying to change the way we communicate about COVID-19
Keeping up with Canada’s COVID-19 public health information can feel like a full-time job.
Ever-changing daily case numbers, countless news conferences, conflicting advice from officials and constantly updated guidelines can be overwhelming at the best of times.
So a group of experts has stepped up in an attempt to help with information overload by explaining the coronavirus in a clear and concise way that connects with a younger audience.
And they’re hoping that the powers that be are watching — and learning.
“We need to meet people where they are at,” said Dr. Naheed Dosani, a physician and health-justice advocate in Toronto. “We need to think about what works for them.”
Social media ‘lost opportunity’ with health officials
More than 45 per cent of Canada’s COVID-19 cases have occurred in those under the age of 40, and Dosani said the best way to connect with that demographic is through social media, something he called a “lost opportunity” with politicians and public health officials.
“Most people under 40 get their information nowadays not from a press conference in the middle of the day and typically not from traditional media sources,” he said. “They’re often using social media platforms to engage and collect information.”
Dosani, a palliative care doctor, began using platforms like TikTok and Instagram in January to reach a younger audience and share information in an effort to destigmatize the topic of death.
Originally published on cbc.ca October 15, 2020