To say the remote workforce is here to stay is not surprising. What is surprising is that many companies are fumbling how they communicate with — and train — their employees, thus, risking ROI and more.
Recent research from Stanford University shows that an unprecedented 42% of the US labor force is now working full time from home; in terms of gross domestic product, these work-from-home employees now account for more than two-thirds of US economic activity.(1) As this is a new modality, businesses — especially B2B companies — risk loss of ROI, loss of employee commitment, open themselves to revenue loss and, worst of all, key employee attrition, if they do not embrace the new rules of engagement of video communication.
“Communication with employees, especially training, cannot be done like it has been done in the past. That’s a sure-fire recipe for disaster. To be blunt, the boring 1970’s-style training videos with bad acting, or even worse, the slide show presentation with monotone narration, are both detrimental approaches to any training program,” says Rogow.
Video communication, video training, and video marketing, all need to follow the same basic rules in order to succeed. Companies need to focus primarily on 3 aspects: the story, the format, and the length. Whether you’re training your employees on matters related to their function, teaching new sales or operational programs the company is adopting (such as cybersecurity), employees will not pay attention or learn if you present the same boring lecture-type of training on the subject.
Originally published on isemag.com March 1, 2020