The best brands build communities. Here’s how they do it

Guests: Alisha Marie, YouTube Creator and Gail Tifford, Chief Brand Officer at WW International Inc.

Every brand is desperate to build authentic, genuine connections with their audience, but it takes a lot to earn people’s confidence and loyalty. In Part 1 of our video series where a CMO meets a creator, Gail Tifford, chief brand officer of WW International, Inc., and YouTube creator Alisha Marie share how they use community feedback to shape their content and strategy.

Hear from more creators and CMOs in Part 2 and Part 3 of this series.

Listen to two community creators about content and strategy.

Originally published on thinkwithgoogle.com November 2020