Even before the new considerations brought about by a global pandemic, brands have been exploring ways to engage and entertain consumers who are flooded with content and choices every day.
To stand out from the crowd, organizations must understand who their audiences are and what drives their interests.
With steadfast points of view, high expectations and an innate ability to understand and shape technology applications, the newest generation of consumers defines the way content around the world is created and shared.
A new generation of consumers has grown accustomed to a lifestyle of immediacy and have the influence to significantly shape the future of entertainment and the cultural zeitgeist. How is the socially conscious and content-hungry next-gen consumer driving the way brands are engaging with their audiences?
Originally published on ces.tech March 05, 2021