TTA 2020-2021 Events

Save the date for TXConnect Membership Summit 2021, to be held in San Antonio, Texas, August 15-18, 2021, at the Hyatt Regency Hill Country Resort. Read more here.

TXConnect Virtual Education Series

The inaugural TXConnect Membership Summit one day virtual conference held in August 2020 continued with a new, ongoing TXConnect Virtual Educational Series providing continued education to registered attendees and new registrants looking to participate.

The seven-part series wrapped up with our final installment on April 22, 2021. Read about the past events below, and look for more education events in the fall of 2021.

Virtual Event, Business Partnerships

Business Partnerships = Revenue Increases

Thursday, April 22, 2021, 10:00 AM (CT) 
Are you interested in learning about ways to grow revenue streams through business partnerships?

Whether developing stronger relationships with anchor institutions, exploring mergers and acquisitions or contemplating partnerships with electric cooperatives, three revered panelists shared unique insights from their different strategies and goals to increase their revenues, expand their brand and mitigate competition in commonly served areas.

Participants learned about the motivations, challenges, culture shifts and rewards experienced when contemplating or entering a partnership or acquisition to grow and diversify a business.

Attendees took away ideas for revenue opportunities, lessons on challenges faced with different types of partnership arrangements, internal business considerations to accommodate new partnership activities and potential outcomes of successful collaborations.

Presented by:

Rusty Moore, BBT
Russell “Rusty” Moore,
General Manager/COO,
Kirk Petty, Santa Rosa Communications
Kirk H. Petty,
Santa Rosa Communications
Richard Chesier, GVTC
Richard N. Chesier,
Product Manager, Ethernet Transport Services,
Guadalupe Valley Telephone Cooperative (GVTC)

Virtual Event Lessons Learned from COVID

Lessons Learned from COVID

Wednesday, March 30, 2021, 10:00 AM (CT) 
A candid talk with leaders from three TTA member companies on lessons learned from the pandemic; from the initial response actions to the long-term outlook of activities yet to come.

Attendees gained an understanding of how similarly situated companies modified operations, corporate policies and public relations activities throughout the last year, things that surprised them, and what they are working on now to ensure their best practices will carry them through what’s on the horizon.   

Presented by:

Joey Anderson,
Northex Communications
DeeDee Longenecker
Dee Dee Longenecker,
Director of Business Development,
Eastex Telephone Cooperative, Inc.
Laurie Simpson,
PHR, SHRM-CP Manager, Human Resources,

Virtual Event New Year, Branding Beyond Your Logo

Branding Beyond Your Logo

Wednesday, February 10, 2021, 10:00 AM (CT) 
While many of us think of our company’s brand as the logos and colors stitched onto our golf shirt, to customers the brand goes much deeper than that. During this informative and interactive session, we looked at your customer’s journey and saw how your brand can either be represented well or poorly at each step.

Through an interactive game ripped off from the Ellen Show, a completely made-up broadband provider and complicated MBA words like “servicescape,” this session gave attendees ideas for how to take a holistic approach to establishing their brands.   

Gain a deeper understanding of how interactions at every point in the customer’s journey shape the customer’s perception of the entire company’s brand.   

Presented by:
Andy Johns, Director of Marketing, WordSouth

A New Year, A New Plan for Sales 

Friday, January 29, 2021, 10:00 AM (CT) 
With competition growing in our service areas, it’s crucial that our sales efforts are proactive and not reactive. Being intentional with your sales plan is key to creating an environment that will generate new customers while creating loyalty with your existing customers.

Does your organization have a plan for Sales? Participants took a journey with Larry and the Etex Sales Team as they discussed Etex methods, real world scenarios, and why the New Year is the perfect time to evaluate or create a new plan to jump-start your sales team.   

Presented by:
Larry Montgomery, Director of Sales and Marketing, Etex Corp. 

Tax and Accounting Considerations with Mergers and Acquisitions

Tuesday, December 15, 2020, 3:00 PM CST
With the ever-changing environment of telecommunications, many companies and cooperatives are considering expansion into different business models and territories. These expansions can be accomplished through multiple avenues including mergers and acquisitions. This session provided a high-level overview of general operation, organizational structure, accounting, tax, and other issues that should be considered when evaluating merger, acquisition, and expansion opportunities.  

Hosted by:
Dirk Coleman, CPA, AEP®, Officer and Shareholder, Curtis Blakely & Co., P.C. 

Presented by:
Rebecca VanNattan, CPA, Audit/Tax Manager, Curtis Blakely & Co., P.C. and
Mitchell McCoy, CPA, Audit Manager, Curtis Blakely & Co., P.C.  

Election Day Recap 2020, Virtual Event

Election Day Recap

Thursday, November 5, 2020, 10:00 AM CST
Executive Director, Mark Seale, joined by a panel of political experts from Austin, discussed the State and Federal election results and looked at what those results mean for the upcoming 87th Legislative Session and beyond.

Game On! Opportunities in Gaming

Monday, September 28, 2020, 12:00 PM CST
This virtual webinar presented three unique perspectives of gaming opportunities for broadband providers, including:

  • Key ingredients to hosting gaming tournaments or events.
  • Growth and partnership opportunities with collegiate esports teams.
  • How broadband providers can help VFWs make gaming connections with younger soldiers.  

The panel discussed these major topics:

  • How the world of gaming is changing.
  • How digital platforms are bringing new energy into gaming communities.
  • How broadband providers are uniquely positioned to connect with gamers in new and exciting ways.

Presented by:

Sam Elizondo,
LFG Cybercafe
Travis Yang,
Head Esports Coach,
Texas A&M
William “Bill” Smith,
VFW Post 8541